The two funded the project using credit cards,  and focused on buying appropriate keywords on Google AdWords for a dating website. They simultaneously worked on building a large database of members in order to launch a private label platform to be used by affiliates and partners in building their own individualised dating websites.
Owned and Operated Web Sites[ edit ] Global Personals owns and operates a number of their own dating site brands. Web Sites Operated on behalf of Partners[ edit ] In addition to operating their own dating sites, Global Personals also operate over 1, sites on behalf of partners according to their website  who use a shared set of databases belonging to global personals covering multiple niches including adult, business, affair and LGBT.
Global personals split the revenue of these sites with their partners. In AprilGlobal Personals set about closing s of partner websites, with very little notice to the partners, resulting in them moving members to their own dating websites and withholding past and future revenue to s of partners.
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