This likely means that Match either doesn't have a good social advertising strategy or that their budget is very small. Returning visitors are 4. We'll set the stage by looking at the overall new vs. Driving traffic from Instagram is difficult for most companies, but the photo-sharing platform doesn't even appear in the top 10 social traffic referrers for either website.
Dating sites are a hyper-competitive industry. Rounds 2 and 4 were a different story. For dating sites, returning users are key.
Match's direct traffic makes up What's even more surprising is that neither website gets traffic from Instagram. Looking at the same SpyFu data for eHarmony, they rank for 14, better dating site eharmony or match keywords, and ranks on page 1 for 5, of keywords. With social, we're seeing a flip in what we saw with Match.
Match's social media traffic makes up 3. Their utter dominance on organic traffic makes it tough for eHarmony to make up any ground there. Match and eHarmony are two of the oldest and biggest players in the online dating game.
This could signify that eHarmony is focused on brand awareness on the social platforms. Driving traffic from Instagram is difficult for most companies, but the photo-sharing platform doesn't even appear in the top 10 social traffic referrers for either website. Match is the clear winner between these two companies, but we wanted to find out whether there were areas where eHarmony could make up ground against its much bigger competitor.